Brand is like your favorite superhero’s costume. When you see the superhero’s costume, you know exactly who they are and what they stand for, right? A brand does the same thing for a company or product. It’s the special look, name, and feeling that tells people what that company or product is all about. Just like a superhero’s costume makes them unique and special, a brand makes a company stand out from all the others.
Think of a brand as a smile you recognize from across the playground. Even if you can’t see the person’s face, you know it’s your friend because of their special smile. A brand is like that smile for a company. It helps you recognize them, even if you just see a little piece of it, like a logo or a color.
A brand is also like a story that a company tells. Just like you have a favorite storybook that makes you feel happy, a brand tells a story about what the company does and why it’s special. This story helps people feel connected to the company, just like you feel connected to the characters in your storybook.